Hi, I'm Bill

Product Designer

Previously Netflix Meta Immersion

Selected work Latest work Request access

Designer. Prototyper. Toolmaker.

I'm a product designer with 10+ years building 0→1 developer and creator tools, and the platforms underneath them. I work closely with users and stakeholders to find the real problem, then turn scattered, complex workflows into coherent systems people can build on.

100+ games launched through the Netflix platform

More work

2017Haptic Studio 2 screenshot

Haptic Studio 2

2017Game Engine Haptic Editor screenshot

Game Engine Haptic Editor

2018ARt - Augmented Reality Touch screenshot

ARt - Augmented Reality Touch

2017Haptic Monitor screenshot

Haptic Monitor


2013Playpenned Graduate Thesis screenshot

Playpenned Graduate Thesis

2014–2015Immersion Haptic Apps & Media screenshot

Immersion Haptic Apps & Media

01
Enablement is the point

What drives me in this work is making new capability accessible, and the moment a user gets genuinely excited about something they can suddenly do. I've chased that from haptics authoring to Netflix's game development platform.

02
Systems that stay legible at scale

I build unified platforms from reusable primitives, so new features assemble from parts that already exist, sequenced with the roadmap in view. One bar I aim for: does learning one part of a tool help you understand the next?

03
Grounded in evidence, bias to experiment

I base opinions on data and seek dissent before reaching for polished specs, and I stay flexible with tools: an LLM to ideate, a prototype to validate, a fork of the codebase when it helps. I ship and iterate quickly, and AI has expanded both the speed and range of what I can build.