Hi, I'm Bill

Product Designer

Previously Netflix Meta Immersion

Selected work Latest work Request access

Designer. Prototyper. Toolmaker.

I'm a product designer with 10+ years building 0→1 developer and creator tools, and the platforms underneath them. I work closely with users and stakeholders to find the real problem, then turn scattered, complex workflows into coherent systems people can build on.

100+ games launched through the Netflix platform

More work

2017Haptic Studio 2 screenshot

Haptic Studio 2

Reducing a tedious creative workflow from minutes to seconds
2017Game Engine Haptic Editor screenshot

Game Engine Haptic Editor

No-code haptic authoring on a timeline
2018Augmented Reality Touch screenshot

Augmented Reality Touch

Shown at LA Times Festival of Books (NewStory), 2018
2017Haptic Monitor screenshot

Haptic Monitor

Feel haptics while designing

2013Playpenned Graduate Thesis screenshot

Playpenned Graduate Thesis

Easy creativity for anyone
2014–2015Haptic Apps & Media screenshot

Haptic Apps & Media

Haptic video, its app, and its icons
01
Enablement is the point

What drives me in this work is making new capability accessible, and the moment a user gets genuinely excited about something they can suddenly do. I've chased that from haptics authoring to Netflix's game development platform.

02
Systems that stay legible at scale

I build unified platforms from reusable primitives, so new features assemble from parts that already exist, sequenced with the roadmap in view. One bar I aim for: does learning one part of a tool help you understand the next?

03
Grounded in evidence, bias to experiment

I base opinions on data and seek dissent before reaching for polished specs, and I stay flexible with tools: an LLM to ideate, a prototype to validate, a fork of the codebase when it helps. I ship and iterate quickly, and AI has expanded both the speed and range of what I can build.