Resume | William Rubenstein

Netflix

Staff Product Designer

August 2019 – June 2026

Built main developer suite, enabling production and launch for 100+ mobile and cloud games on Netflix platform, from 0-to-1, consolidating disconnected tools into one core hub, lead designer supporting multiple engineering teams.
Extended Netflix's component-based design system to keep partner and developer-facing tools consistent and on-brand at scale, translating API-driven capabilities into intuitive experiences.
Design lead for the Branch Manager tool used to create interactive titles, demystifying complex nonlinear storytelling logic for writers and producers and enabling the launch of 15+ interactive titles like Bandersnatch.
Initiated and led the game developer platform's IA and navigation overhaul. Research called the result “logical, intuitive, clean”; 99% of users opted into the redesign.

Facebook

AR Product Designer

September 2018 – August 2019

Simplified segmentation workflow for Spark AR Studio from a complex configurable material into a simple selector, lowering the barrier for creators.
Iterated augmented reality experiences for the AR platform, building a kiosk concept for Facebook Portal and supporting Instagram shopping.

Immersion Corporation

Interaction Design Architect

July 2013 – September 2018

Pioneered design for haptic triggers; launched in Sony PlayStation 5 DualSense controllers with over 93 million peripherals using the technology.
Designed the first cross-engine haptic creative tool with a no-code, timeline- based authoring workflow, enabling generation of complex effects in seconds.
Shipped authoring tools and content across mobile and wearable devices for OEMs including Samsung and Huawei; 20+ patents in haptic technology.
Designed the first haptic creative tool for multiple engines, shown in Unreal Engine 4.
Led user experience of virtual reality demos at major events in both Unity and Unreal.
Worked with AAA game studio to implement Immersion technology into their engine.
Over 20 granted or pending patents for haptic devices, components, and experiences.
Architected design via flowcharts, wireframes, and mockups and built all final UI assets of multiple mobile applications available on the Google Play Store.
Created haptic effects shipped in mobile and wearable devices from major OEMs including Samsung and Huawei.
Invented new hardware concepts and designed the creative workflow for next generation haptic gaming peripherals, using Unity 3D and C# to prototype concepts.
Expert at best practice design and implementation of haptic effects across all verticals including virtual and augmented reality, automotive, mobile, and wearables.
Led formation of regular design reviews to enhance the cooperation and iteration of design team.
Developed iconography and motion comps for use in software applications and video media, enhancing brand identity for haptically enabled video.

Exodian Inc.

Designer & Co-founder

January 2005 – November 2009

Led design and developed concepts, graphical assets, and interfaces.
Designed mobile game concepts for iPhone ecosystem.

Freelance Graphic & Web Design

Designer & Consultant

2000 – 2011

Consulted with businesses to establish web presence and digital branding.

Master of Fine Arts in Design

California College of the Arts, San Francisco, CA

August 2011 – May 2013

Studies in Industrial Design

California College of the Arts, San Francisco, CA

January 2010 – May 2011

Bachelor of Arts in Film Production

Fairleigh Dickinson University, Madison, NJ

Graduated February 2008

William Rubenstein

Experience